Keeping pace with the latest and most effective digital marketing tactics can be quite a challenge. With the majority of consumers now searching for products and services online before making a purchase, it’s more important than ever to have a strong digital presence. Lucky for you, we’ve compiled the best digital marketing tactics that will perform without blowing your budget.
Email Marketing isn’t Dead, Your Approach Is
Email marketing is still one of the best lead generators in the digital marketing space. It generates a sky-high ROI of $42 for every dollar spent. But this ROI doesn’t come automatically. Let’s dive into some best practices for email marketing:
Use your customer and prospect data to create personalized messages for your subscribers. Customizing your emails with relevant information is a powerful way to get more engagement and sales from your leads. Most CRM platforms have AI features that take the guesswork out of creating personalized emails.
It’s not always about short-term conversions. Delivering a regular cadence of email newsletters to your past and present customers builds strong relationships. This improves brand loyalty and retention. If your customers value and enjoy your newsletter, they’ll begin to look for it around the time you normally send it!
Use exciting subject lines to drive higher open rates. Use urgency, intrigue, humor, teasers, and questions. ALWAYS provide value and avoid spam-flagging tactics like multiple exclamation points, too many ALL CAPS or certain trigger-happy sales words. Follow the same guidelines in your content. Think value over length or beauty. Some of the best performing emails we’ve seen are short, text only, and direct. If you don’t provide valuable information, recipients are likely to unsubscribe or mark you as spam. Ouch.
Leverage Paid Social Media Ads
Gaining organic reach on most social media platforms is an uphill challenge. Paid social is a game changer for most businesses when the right techniques are used. Make sure you study your audience enough to know where they gather online and the types of content they engage with the most. Leverage this consumer data to create social ads that grab their attention within the first three seconds while positioning your product/service as a solution to their problem. Ads can build your fan base, drive website traffic or generate leads. The best long-term strategies take a balanced approach.
Optimize SEO for Voice Search
There’s no denying the growing use of voice recognition in the devices that surround us. Optimizing your content for searches with ears rather than eyes requires some reworking of your content. Create content that answers common questions your customers ask. Answer The Public is a great place to quickly find out what your target group is searching for online. Google Ads can evaluate the performance of human language keywords and find new ones.
Content is king, but not all that glitters is gold. Demand for interactive content is growing in today’s digital landscape. Interacting with your audience is becoming more important with the latest social media updates: Instagram story quizzes, LinkedIn polls, and a host of other interactive features are becoming the norm. Using these interactive features not only creates an engaging and entertaining experience for your audience, it also makes it easy to capture their information and begin a dialogue.
These are just a few of the digital marketing tactics you can use to generate more leads and not blow your budget. By using a mix of these tactics, you can reach your target audience and convert them into leads.
At AdEdge Digital Marketing, we specialize in helping businesses generate more leads and sales through digital marketing. We understand the ins and outs of all the different digital marketing tactics and can help you create a campaign that achieves your specific goals. Contact us today to learn how we can help you grow your business without breaking the bank. Got a question? Need a hand? Give us a shout!