Digital marketing is a vast and ever-changing landscape. It can be challenging to keep up with the latest trends and techniques, let alone determine which ones will help you generate more leads for your business without blowing the budget. And with the majority of consumers now searching for products and services online before making a purchase, it’s more important than ever for you to have a strong digital marketing strategy in place. But what are the best tactics? And how can you ensure these campaigns are within your budget? Let’s explore!

Email Marketing 

Email marketing is one of the most effective digital marketing tactics for generating leads. It allows you to reach a large audience with your message, and it’s relatively inexpensive to set up and maintain. In fact, email marketing has an ROI of $42 for every $1 spent. That’s quite a return on investment than you can expect from any marketing strategy- digital or not.

Also, according to stats, consumers who receive marketed emails spend 138% more than those who do not receive email offers. Shocking right?

Here are some of the best email marketing tips to convert subscribers to leads:

  • Segment your list and send targeted messages. This will increase the chances that your message will be relevant to the recipient, and they will be more likely to engage.
  • Include a strong call to action in your message. Make it easy for recipients to take the next step by providing a clear and concise call to action.
  • Use a killer subject line, personalize the content, and ALWAYS provide value. If you don’t provide valuable information, recipients are likely to unsubscribe or mark your message as spam.

To get started with email marketing, you will need to build a list of subscribers. You can do this through sign-up forms on your website or using a tool like Lead Pages to capture leads from other sources. Also aim to measure the success of your email marketing campaigns by using tools like Google Analytics to track opens, clicks, and conversions.

Leverage Paid Social Media Ads 

Paid social media ads are another fantastic way to generate leads without breaking the bank. Paid social ads allow you to target specific demographics, interests and even behaviors with laser precision, making them a great option for businesses looking to reach new customers. Facebook and LinkedIn offer lead generation forms that can be embedded in your ads converting every click to a lead.

Compared to other pay-per-click channels, paid social media ads are relatively inexpensive. To get started with paid social media ads, you’ll need to decide between a campaign that builds brand, generates leads, or do both side by side.  Start by selecting a platform you want to advertise on (a platform that is popular with your target audience). Create ad copy and imagery that will appeal to your audience. Once your campaign is live, track leads, website engagement, and optimize your campaigns accordingly.

Search Engine Optimization 

Search engine optimization (SEO) is inarguably the most valuable long-term digital marketing tactic for your business. By optimizing your website through SEO, you can improve your visibility in search engine results pages (SERPs). When potential customers see your website at the top of the SERPs, they are more likely to click through and visit your site considering that 93% of people who search on Google don’t go past the first page, you can understand why SEO is important.

To get started with SEO, begin with keyword research preferably using a current or past Google ads campaign to find keywords. You can use tools like Google AdWords Keyword Planner, Ahref and SEMrush to find popular keywords your potential customers are using when searching for products or services.

Once you have a list of keywords, optimize your website for these terms. This includes adding them NATURALLY to your title tags, meta descriptions, header tags, and image alt tags. Create relevant blog posts and infographics for your audience around these keywords to further improve your SEO. Improve the user experience by working on your website load speed times, navigation, and design.

Content Creation 

Content is another key ingredient in any successful digital marketing strategy. By creating high-quality content relevant to your audience, you can not only attract new customers but also keep them coming back for more.

Great content establishes you as a leader in topics relating to your field. It helps build trust and relationships with your audience and acts as fuel for your other marketing tactics.

To get started with content creation, begin by developing a content strategy. This will include deciding on the types of content you want to create, the topics you will cover, and the tone of your content. You will also need to decide on a publishing schedule and make sure that you’re creating content that is useful and interesting to your target audience.

Once you have a strategy in place, it’s time to start creating content. This can include social media posts, blog posts, infographics, podcasts, videos, eBooks, or whitepapers. Leverage your content by posting it on social media, through SEO, and email marketing. Great content will not be helpful if people cannot find it!

Need Help? Talk To Us

These are just a few of the digital marketing tactics you can use to generate more leads and not blow your budget. By using a mix of these tactics, you can reach your target audience and convert them into leads.

At AdEdge Digital Marketing, we specialize in helping businesses generate more leads and sales through digital marketing. We understand the ins and outs of all the different digital marketing tactics and can help you create a campaign that is tailored to your specific needs. Contact us today to learn more about how we can help you grow your business without breaking the bank.