Digital marketing is a vast and ever-changing landscape. It can be challenging to keep up with the latest trends and techniques, let alone determine which ones will help you generate more leads for your business without blowing the budget. And with the majority of consumers now searching for products and services online before making a purchase, it’s more important than ever for you to ...
ABOUT Anthony LoFrisco Jr
Entries by Anthony LoFrisco Jr
The one question we almost always get when onboarding a new client is, “How much should I spend on my digital marketing?” Good question. Most agencies happily answer this question with big numbers, pressing their clients to do a lot of advertising with long-term commitments. Makes sense – it means bigger commissions. The better decision is driven by three things: Your marketing budget or ...
A website is a valuable digital asset that can transform the sales function if utilized effectively. The sales process has shifted from a single engagement with a client to relationship building and provision of value. Optimizing your website for lead generation is a critical process that makes it possible to convert website visitors into prospects and sales. The ideal website should act as a ...
Digital reputation management is not optional, it is essential The internet is a powerful marketing tool and has a huge potential to make or break a brand. On the one hand, it allows businesses to reach wider audiences than any other traditional advertising channel in existence. And on the other hand, it allows prospects to look businesses up online before making a buying decision. ...
Your business is as successful as your lead generation strategy. Essentially, customers are the lifeline of any business. Having an effective customer acquisition and retention strategy can place your business on a path of perpetual success. In other words, lead generation is essential for your business growth. What is Lead Generation? A lead is a prospect who has shown interest in your business, either ...
You’re active on social media, putting together creative posts and interacting with your fans. But how do you know your efforts are paying off? It’s important to look at impressions, reach, and engagement when evaluating the impact of your social media marketing effort. Impressions and reach are often are confused or misunderstood. Impressions measure how many times your content is displayed. Reach refers to ...
When coronavirus struck, the marketing sphere was greatly impacted. Physical interactions were restricted, most brick and mortar shops closed down, and foot traffic fell significantly. CMOs were also faced with the difficult task of finding effective ways to reach their customers without going over budget. Brands have been marketing their products for ages, so how hard can it be? Well, consumer behavior was greatly ...
Digital marketing has made a major turn during the last few months as the Coronavirus affected business. During this time, your content marketing has probably been altered. Don’t let that stop you from creating content that users want to read. After all, we all need to prepare for this next week and the slow transition back to a somewhat normal life. Not even sure ...
We know there is a lot to see on social media about COVID-19 and how you can avoid or prevent it. However, most companies need to refrain from pulling back their marketing entirely. Here’s why. Most of our population is working remote, or have reduced hours due to the Coronavirus. What’s the result of this, you ask? Consumers and business owners are now online ...
As we continue to be in this uncertain time in our business ventures, that doesn’t mean our marketing needs to end. Technology is our major source of communication, so let’s utilize it the best way we know how. Let’s not give up because our present efforts will ultimately decide the future of our business. It’s time up your marketing efforts because we will recover! ...