It’s about time For smart business owners, marketing never stops. That’s especially true in today’s digital world, where trends, technology and algorithms that drive search results change regularly. To keep up, your digital marketing strategy should include an ongoing effort. But how long should an individual marketing campaign last? Digital marketing isn’t a one-time effort, and while it can make an immediate impact, full ...
ABOUT Anthony LoFrisco Jr
Entries by Anthony LoFrisco Jr
Avoiding the unethical digital marketing minefield The Internet allows marketers to reach a global audience, expanding their networks and growing their brands in ways unimaginable just a few years ago. It also has created a much larger opportunity for scammers and unethical companies to take advantage of consumers and businesses. Good marketing can involve education, promotion, persuasion, and even “puffery”, pushing the boundaries of ...
Expand your influence The Internet has opened your brand and business to a global marketplace. But it’s also allowed companies worldwide to compete in your space. With so many choices, consumers increasingly are making buying decisions based on the recommendations of others on the Internet. They tend to rely on those they perceive as experts relating to the products or services they are considering. ...
Extend Your Reach You’ve worked to craft the perfect message with clear language and just the right tone to best communicate with your audience. You include a strong image and helpful links. Now you’re ready to send your message out into the world. But how do you make sure your message is reaching as many people as possible? Improving organic — or non-paid — ...
The Consumer Electronics Show was held last week in Las Vegas, bringing together the world’s leading minds and products in the fields of technology and consumer electronics.Among the most anticipated technology upgrades is the expected move to 5G cellular technology. All of the major cell carriers are working on upgrading their networks, with the rollout expected to take place in several phases over the ...
Consumers are growing less patient for commercials and sales pitches. But they want to hear or read a story. Sharing a compelling brand story can be difficult if you’re looking to improve your brand image – maybe it’s time to start at the foundation and build up. It starts with where you and your customers spend the most time. We wrote about managing your ...
Find Your Voice What’s your favorite way to receive information on the Internet? For many people, it’s interactive content. Consumers increasingly are becoming more sophisticated. It’s no longer enough just to create a message and share it with anyone you can. Consumers want to interact with and experience your message. They don’t want to read or hear your message. They want to share with ...
Hey Siri, why should I optimize my website for voice search? The growing use of smart speakers and voice assistance programs has led voice search to become one of the fastest-growing ways consumers interact with the Internet. A 2019 study found that two in five respondents said voice-activated devices are essential to their lives. It is estimated that in 2020, about 50% of searches ...
9 Hot Digital Marketing Trends for 2020 2019 has been a big year for digital marketing, and 2020 promises to be just as important. Changing technology and consumer habits mean digital marketers must adapt their efforts, embracing new platforms and trying new strategies. While it’s impossible to know all the new directions the digital world will take in 2020, several projections can be made ...
Safe and secure Keeping your website secure protects visitors while improving your rank in the search engines. A new report breaks almost every day about an online security breach that has leaked access to usernames, credit cards and all kinds of other private information. Encryption can help prevent this and it’s critical if you take credit cards or other forms of payment on your ...