You’re active on social media, putting together creative posts and interacting with your fans. But how do you know your efforts are paying off? It’s important to look at impressions, reach, and engagement when evaluating the impact of your social media marketing effort. Impressions and reach are often are confused or misunderstood. Impressions measure how many times your content is displayed. Reach refers to ...
ABOUT Anthony LoFrisco Jr
Entries by Anthony LoFrisco Jr
When coronavirus struck, the marketing sphere was greatly impacted. Physical interactions were restricted, most brick and mortar shops closed down, and foot traffic fell significantly. CMOs were also faced with the difficult task of finding effective ways to reach their customers without going over budget. Brands have been marketing their products for ages, so how hard can it be? Well, consumer behavior was greatly ...
Digital marketing has made a major turn during the last few months as the Coronavirus affected business. During this time, your content marketing has probably been altered. Don’t let that stop you from creating content that users want to read. After all, we all need to prepare for this next week and the slow transition back to a somewhat normal life. Not even sure ...
We know there is a lot to see on social media about COVID-19 and how you can avoid or prevent it. However, most companies need to refrain from pulling back their marketing entirely. Here’s why. Most of our population is working remote, or have reduced hours due to the Coronavirus. What’s the result of this, you ask? Consumers and business owners are now online ...
As we continue to be in this uncertain time in our business ventures, that doesn’t mean our marketing needs to end. Technology is our major source of communication, so let’s utilize it the best way we know how. Let’s not give up because our present efforts will ultimately decide the future of our business. It’s time up your marketing efforts because we will recover! ...
Let’s look at the silver lining. During COVID-19, you have an unprecedented opportunity to assess your business in meaningful ways. Revisit your marketing strategy, connect with your audience through social media, focus on online services, engage via email, and focus on projects that have been stuck on the back burner. Whether you decide to focus on one or all of these key strategies, you ...
Wow, what a Spring it has been! Here at AdEdge, we hope you are doing well in spite of all that’s going on – our health crisis, the economy, and the inconveniences you face of being quarantined. A friend of mine put it well, “It’s like being in a Sci-Fi movie!” I don’t know about you, but I prefer watching them, not being in ...
Reach for the most impressions You’re active on social media, putting together creative posts and interacting with your fans. But how do you know your efforts are paying off? It’s important to look at impressions, reach, and engagement when evaluating the impact of your social media marketing effort. Impressions and reach are often are confused or misunderstood. Impressions measure how many times your content ...
Moving the goal posts In many ways, social media is a marketer’s dream. It’s a space where millions of customers and potential customers gather together, many with interest in your brand and your message. But it’s getting harder and harder to reach those consumers. Social media channels in recent years have introduced algorithms that determine which posts to prioritize and which to push aside. ...
It’s about time People are finding your website, but what are they doing when they get there? Are they buying your products or services, signing up for a newsletter, requesting additional information or otherwise interacting and engaging with your website? If not, you’re missing out on a huge opportunity. Conversion rate one measure of your online marketing success. While branding plays an important role ...