How to Hire a Google Ads Manager: A Comprehensive Guide

Hiring a Google Ads manager is a crucial step in maximizing your online advertising efforts. Whether you’re a small business or a large enterprise, having the right expert manage your campaigns can make the difference between mediocre results and outstanding ROI. Here’s an in-depth guide to help you find and hire the perfect Google Ads manager.


1. Understand Your Needs

Before starting your search, determine your specific goals and needs:

  • Are you looking for someone to manage ongoing campaigns or create them from scratch?
  • Do you need expertise in specific industries or niches?
  • What is your budget for Google Ads management?

2. Types of Google Ads Managers to Consider

Depending on your needs and budget, you can choose among these options:

Consultant:

  • Ideal for small businesses or those with a limited budget.
  • Provides personalized attention and can be highly adaptable.
  • May lack the capacity to handle large-scale campaigns or provide comprehensive services.

Agency:

  • Offers a team of professionals with expertise in various areas like ad copywriting, data analysis, and PPC strategies.
  • More expensive than a consultant but delivers a comprehensive marketing approach.
  • Suitable for businesses with larger budgets and complex campaign requirements.

In-House Employee:

  • Provides dedicated management of your Google Ads campaigns.
  • Offers full control and integration with your marketing team.
  • Best for companies with consistent, high ad spend.

3. How to Evaluate Potential Google Ads Managers

Choosing the right candidate requires thorough evaluation. Here are some steps to follow:

Ask for a Portfolio:

  • Review case studies or examples of their previous work.
  • Look for evidence of successful campaigns, such as increased click-through rates (CTR) or lower cost-per-click (CPC).

Conduct a Skills Assessment:

  • Use tools like Test Gorilla to evaluate their Google Ads knowledge, including campaign setup, optimization, and analytics.
  • Assess their ability to target the right audience and create compelling ad copy.

Interview with Key Questions:

  • What industries or niches have they worked in before?
  • Can they share examples of campaigns with high ROI?
  • How do they stay updated on the latest Google Ads trends?

Check Certifications:

  • Ensure they are certified in Google Ads through Google’s Skillshop.
  • Certifications in analytics or related fields are also valuable.

Perform a Background Check:

  • Verify references and client testimonials to confirm their reliability and track record.

4. Understand the Costs

The cost of hiring a Google Ads manager varies depending on your needs, the type of manager, and the complexity of your campaigns.

Typical Pricing Models:

  • Flat Monthly Fee: Often used by consultants and ranges from $300–$1,500 for small to mid-sized campaigns.
  • Percentage of Ad Spend: Agencies may charge 10–20% of your total monthly ad spend.
  • Hourly Rates: Common for freelancers and consultants, ranging from $50–$150/hour depending on their experience.

5. Use a Service to Find Google Ads Experts

Online platforms can connect you with qualified Google Ads managers:

  • Toptal: Matches you with pre-vetted experts with proven experience in managing successful campaigns.
  • Upwork/Fiverr: Freelance platforms where you can review profiles, ratings, and portfolios before hiring.
  • TestGorilla: Allows you to assess candidates’ skills in Google Ads management before making a decision.
  • LinkedIn: A professional platform to find Google Ads managers with recommendations and endorsements.

6. Benefits of Hiring a Google Ads Manager

Hiring a Google Ads expert ensures:

  • Campaign Optimization: They use advanced strategies to maximize your ROI.
  • Time-Saving: Focus on your business while they handle the technical details.
  • Improved Performance: Expertise in targeting, bidding, and analytics improves overall ad performance.

By following this guide, you’ll be better equipped to hire the right Google Ads manager who aligns with your business goals and budget, ensuring your campaigns drive meaningful results.