How Can Google Adwords Help My Business?

Google AdWords (now known as Google Ads) is an effective digital marketing tactic that shows text ads about a company’s products or services when a prospective customer searches keyword terms relating to that product or service. Google AdWords can help your business by improving your exposure at the top of Google and generating clicks to your website from those who are interested in learning more about your products and services.

Many people now go straight to Google when they are ready to research or buy something. Running a Google AdWords campaign will show your ads to those who are searching “in the moment” for a solution to their problem, want or need. Prospective customers who click on Google Ads and visit your website are likely to become a lead in the form of a phone call, appointment, brochure download, chat session or Contact Us request. In short, advertising via Google AdWords can build your business by generating leads and sales.