More than 50% of all online Higher Ed inquiries come
from paid search advertising.

At AdEdge Marketing we make sure that 50% includes you

Google AdWords pay-per-click (PPC) is the most effective way to immediately establish your institution’s online presence. With PPC, you only pay when people click on your ad. These are people who are actively searching for higher education, so they’re all potential students!

But, just because you specialize in Computer Sciences, doesn’t mean you want your advertisements showing up every time someone searches for a webinar on javascript, does it? You might be surprised how often it happens. At AdEdge, we are dedicated to making sure that it doesn’t happen to you! Call us or send us an email – we’ll start your campaign off right.

Pay Per Click
We Target Quality Over Quantity
We’ll find the relevant keywords for your educational offering, and develop a unique marketing strategy just for you. Agencies that do the opposite – setting it up and hoping for the best – may get you more inquiries. But they won’t be relevant to your enrollment needs – you’ll be wasting both your time and your money. We will make sure you waste neither.
Custom Landing Pages

When someone clicks on your ad, they’ll instantly be taken to one of the snappy, well-crafted, custom landing pages that we have developed for you. (You’re welcome!) This is where the visitors you paid for get turned into qualified leads.

Regular Reporting

We’ll keep you as in the loop as you would like to be. Our detailed performance reporting lets you accurately gauge the effectiveness of your campaign.


We are a Google AdWords Partner (kind of a big deal). We’ve already led a great many successful Higher Ed PPC campaigns, for institutions of all sizes and specialties, all across the country, and we’d love to lead yours next.

We Are AdEdge Marketing.

We provide solid PPC campaign management services that will give your institution the immediate first-page search-engine visibility you want, and need, to stay on top.

Give us a call, send us an email. We’d love to talk with you about whether or not PPC will help you meet your marketing objectives. Yes, we’re located in Connecticut – that’s true – but we thrive on serving clients nationwide, so don’t be shy.