How Online Marketing Works:
Online Marketing now more commonly referred to as Digital Marketing involves strategy that improves an organization’s online presence. Such tactics include Website Development, Search Engine Marketing and Digital Advertising, among others. Developing a website that is clear, attractive, engaging, fast-loading, and effective at capturing leads or sales is the most important first step in building an online marketing effort.
An effective Search Engine Marketing (SEM) campaign including Search Engine Optimization (SEO), Paid Search and online directory optimization will build an organization’s online marketing via increased exposure and website visits from the Search Engine Results Page (SERP) for Google and Bing. Digital Advertising is a online brand-building effort that increases awareness of an organization via graphical digital ads that appear on a wide range of websites including social media sites. Other online marketing tactics include social media marketing, email marketing, directory listings and online reputation.