What Is Search Engine Marketing?

SEM in Digital Marketing refers to the Search Engine Results Page (SERP) that is displayed when one performs a search in Google or Bing. SEM or Search Engine Marketing refers to the optimization work that Digital Marketing Agencies like AdEdge do to improve a company’s rank in the SERPs. With a well-built SEM Optimization plan, a company can expect to show up more frequently and in a higher position of the organic listings, paid ads, Google Maps, images and other areas of the SERP. Good Search engine marketing improves your internet exposure, perceived leadership in the marketplace, and clicks through to your website from prospects who are searching for your products, services or organization.