Why AI is killing traditional search and how to optimize your marketing with AI?
Consumer research is spreading outside of Google to AI assistants and browsers like ChatGPT, Gemini, Grok, and Meta AI. Perplexity is now pushing a free AI browser and Siri’s Apple can now tap ChatGPT so users get answers without a traditional search. Industry benchmarks show a similar picture on the paid side. Impressions and clicks are down while CPC is up – you’re paying more to reach fewer consumer using “classic” search. Many consumers are getting their questions answered before they see your organic listing or ads and this is resulting in fewer impression, clicks and ultimately, leads.
Our new AdEdge AI Marketing Playbook to the rescue. Here’s a peek:
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Optimize your traditional digital channels (Google Ads, Bing, YouTube, Meta) to new performance benchmarks in a market that’s getting squeezed by AI. Target high-performing demographics, locations, and long-tail keywords, and discard everything else. Identify and add all performance-killing negatives.
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Publish “answer hubs.” Create short, skimmable pages with clear facts, comparisons, pricing, and proof points, plus simple FAQs and how-tos—so AI tools can easily quote you. When they do, you’ll see a new wave of website traffic from these sources. Bonus: showing up in AI searches builds your brand.
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Get your “hooks” into new visitors with AI Chat – it’s much smarter than your old chat and can be trained to learn your business. Let visitors ask questions and get deep, accurate answers from your existing pages, guides, and case studies. AI Chat captures email leads and books calls much better than traditional chat bots.
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Turn conversations into content. Feed recorded calls and chat session transcripts to AI to pull common questions and objections, then auto-draft FAQs, long tail keywords for search, landing page copy, remarketing ad copy, and follow-up emails. You can even use it to train your call center on handling objections.
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Watch AI answers in your niche and fill in the gaps. Track which questions trigger summaries, who’s getting quoted, and what facts are used. Update your SEO to be “AI Ready”. Publish fact-rich pages so AI Overviews and assistants cite you.
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Plus of course, our “secret weapon” tactics that we can’t tell you about!
How do I get a practical AI-marketing plan?
Request your AI Marketing Health Check—complimentary through November 2025. We’ll evaluate your current SEO, ads, and analytics, identify the highest-impact AI use cases, and deliver a custom strategy and plan to accelerate your growth through AI marketing.
By senior AdEdge strategists only (no automation, no fluff). The health check includes:
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Snapshot of your digital marketing performance (what’s working and what’s not)
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Summary of AI opportunities & threats relating to your industry
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Specific tactical recommendations (SEO, content, ads, analytics, etc.)
Look at how AI Overview changed our client Berkeley Exteriors website traffic since the May Google AI Update
