By using free tools like SEOptimer, you can get a quick, top-level audit of your website’s SEO performance. It will tell you if there are broken links and certain ways you can improve your site. There are a bunch of SEO tools that show what is wrong with a site, but how about some constructive criticism? The AdEdge Team uses some of these tools but focuses on implementing actionable items, following up on them, and increasing ROI, for instance.

The crawl will generate a page like the one displayed below once complete. Notice that even needs some improvements. By the end of this guide, you will be able to say that you have a better SEO rating than

Chipotle SEO Audit


Have A Purpose

First, consider the purpose of each page of the website. How do customers use it? What information do you want available on this page and what action do you want users to take on the page? Identify what the ideal call to action (CTA) would be for the page.

Keywords That Bring The Right Crowd

Hooray! You defined the purpose of the webpage, next identify a ‘Target Keyword’ for the page. Target Keywords directly affect your Search Engine Results Pages (SERPs), or how a webpage appears in search engines like Google. If the page includes information about ordering burritos, the keyword should be something like ‘order burritos online.’

Meta Descriptions That Convert

Next, check your meta description. Your Keyword is highlighted in bold and accompanied by a straightforward CTA. Chiptole wants to convince users to click and order now.

Meta Description Example

Optimized Headlines

The next step in your SEO Audit is to focus on headlines. Also known as an H1, this is one of the first things search engines look at when crawling a site. Update headings in the text field of your Content Management System or an SEO plugin like Yoast. Be sure to include your Keyword within your H1 to reinforce that the page is about a certain topic. 

Now how do you implement these changes? Updating your website can be done in the text field of your Content Management System or through an SEO plugin like Yoast. Below are all free tools that will give you more insight throughout your SEO Audit.

(Free) Tools Of The (SEO) Trade

Google Search Console identifies broken links and other technical site issues. Use Google Analytics to take a deep dive into where the traffic on your site is coming from and going. Google PageSpeed Insights analyzes the load time of a webpage, if it’s slow Google will not prioritize the webpage. Google Structured Data Testing Tool reveals another layer of information when analyzing websites that is useful. Analyze structured data for interactive tools, graphs, charts, or images and whether the data is clean and working properly. it acknowledges. SERP Simulator will give you a preview of how a webpage will appear in search engines. 

In conclusion, generate business from your Search Engine Optimization effort by showing up in the Search Engine Results Page when prospects search for products or services and building a great reputation in the form of positive reviews and ratings. If you have any questions about your online reputation or need some words of advice, feel free to give us a call at 203-836-8390 or shoot us a note. If you’re not a client yet, feel free to schedule a 15-minute demo of our affordable and highly effective AdEdge Reputation Builder service. And do sign up for our newsletter to get monthly digital marketing tips delivered straight to your inbox.