Social media is a great tool for connecting with friends and family, sharing everything from pictures of your kid’s soccer games to checking in at your favorite restaurant. For businesses and marketers, social media can be even more significant: it’s an opportunity to reach and connect with customers and clients. Social media is a key way to develop your existing customer base and expand ...
ABOUT Anthony LoFrisco Jr
Entries by Anthony LoFrisco Jr
There are many changes coming to Google Ads this fall that will change the way we optimize our campaigns and how we report data to our clients. No More Average Ad Position Google just announced (again) that the average position metric will be removed from Google Ads starting the week of Sept. 30. The company first made the announcement in February, but there was ...
How can you best connect with your customers and prospects? Consumers today often won’t tolerate a long sales pitch. They want to be informed and entertained. They might be interested in what you’re selling, but they’re much more likely to pay attention if they can get an immediate and free benefit. One of the most effective ways to connect with today’s consumer is to ...
In 2019, it’s not enough to try to sell something. In fact, by many measures, traditional “selling” no longer works. The Internet has empowered consumers with information and they now turn to information on the Internet (rather than salespeople or a sales effort) to make decisions. Consumers are consuming information on the Internet at a break-neck pace. But not just any information — they ...
Sometimes it’s hard to keep up. Consumer habits have changed in many ways over the past few years, forcing effective digital marketing strategies to change with them. Consumers are increasingly mobile. They’re on the Internet most of the day, but usually in tiny bursts and most often, it’s on their phones. To keep up, digital marketers have to constantly test and modify strategy and ...
Stop! Wait a second. OK. Now continue. That’s about how much time you have to catch viewers as they browse past your digital banner advertisement on their way to reading the news, looking at fashions, researching ideas for the weekend, or reading a blog about cars. Banner ads are an essential and early part of a digital marketing campaign in that they build awareness ...
In the world of Internet technology, change continues to happen at lightning pace and with it, consumer habits are changing just as quickly. Digital marketers must keep up or risk getting left behind by others who adapt more quickly. To keep the right messages in front of the right audiences via the right media, digital marketers need to not just to stay current, but ...
Looking for a digital marketing partner? Or any other business service provider, for that matter? If so, there are many important factors to consider in making your decision. For example, the services offered and price points are obviously important but there are many others to consider. For example, how well does the firm “fit-in” with your organization? This is based mainly on how well ...
Building a strong reputation is essential Do you have a great product or a great service? That’s wonderful. But it’s not enough. Do your customers know your products and services are great? More and more, people only will buy — and sometimes even shop — from highly rated companies and organizations with good reputations. A recent survey of online shoppers showed that 78% of ...
A paid search campaign is a quick and powerful way to reach your customers and potential customers. With Google Ads and similar programs on other platforms, you can connect your brand and your message with what your customers and potential customers already are searching for and looking at. Hop on board. Go with them. Consumers today want to partner with brands that care about ...